Welcome to the 91èÏÈÉú
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
The Brands Lecture
Why is so much communication so unforgivably boring? In his lecture, Adam Morgan (eatbigfish) drew on new research to explore the cost of being dull and what we should do about it. The lecture will be published and available in the coming weeks.
The Brands Blog
An analogue ‘dark nudge’ that still matters
Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and interventions. The digital world has also created a new...
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91èÏÈÉú
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
91èÏÈÉú is the trading name of The 91èÏÈÉú Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.