What brands do
Examples of how brands make a difference
Kellogg’s food innovation centre #WhatBrandsDo
Kellogg鈥檚 has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
Airbnb attributes success to brand marketing #WhatBrandsDo
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.聽聽 In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...
Johnson & Johnson Partner with Fast Commerce Zapp #WhatBrandsDo
Johnson & Johnson agreed a supply deal with rapid delivery company Zapp to offer people in central London a range of over-the-counter and baby essentials.聽The brands now on the app include Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson鈥檚 Baby,...
There鈥檚 a glass & a half in everyone #WhatBrandsDo
Congratulations to Cadbury, one of the UK鈥檚 most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign - 鈥淭here鈥檚 a glass & a half in everyone鈥 - has re-established Dairy...
Homethings Launch Powder-To-Gel Eco-Friendly Washing Up Liquid #WhatBrandsDo
Homethings has launched Washupthings 鈥 the UK鈥檚 first powder-to-gel washing-up liquid developed in collaboration with Innovate UK. Washupthings features an active ingredient sachet that allows consumers to just add tap water at home, transforming the powder into a...
Purity Brewing Company launch Kombucha drinks #WhatBrandsDo
Purity Brewing Company has launched a range of authentically slow-brewed 鈥榩ure鈥 kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...
Cushelle Tubeless Toilet Paper #WhatBrandsDo
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...
Pantene’s Power of Grey #WhatBrandsDo
P&G haircare brand Pantene鈥檚 #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand alongside a powerful campaign, supported by celebrities and...
Vanish launches Multipower Tabs #WhatBrandsDo
Reckitt鈥檚 laundry brand Vanish has launched new 鈥楳ultipower Tabs鈥, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand鈥檚 main product to add user-convenience and to 鈥渁llow for minimal...
Heinz use of AI demonstrates brand recognition
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand.聽聽 This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...