1.091猫先生John Noble/author/jnbrands/rich600338<blockquote class="wp-embedded-content" data-secret="YnLdTtYvTR"><a href="/2022/11/14/airbnb-attributes-success-to-brand-marketing-whatbrandsdo/">Airbnb attributes success to brand marketing #WhatBrandsDo</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/2022/11/14/airbnb-attributes-success-to-brand-marketing-whatbrandsdo/embed/#?secret=YnLdTtYvTR" width="600" height="338" title="“Airbnb attributes success to brand marketing #WhatBrandsDo” — 91猫先生" data-secret="YnLdTtYvTR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> /wp-content/uploads/2022/11/BBG-Website-Blog-AirBnB.png980551Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns.   In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger, brand-oriented ad campaigns.   In February 2022, Airbnb launched its first large-scale brand marketing campaign […]