What brands do
Examples of how brands make a difference
Homethings #WhatBrandsDo
It is more difficult than ever for brands to differentiate themselves from competitors and keep up with peoples' ever-changing needs. Getting to the root of what shoppers want is key and sustainability is a top issue for many in the fast-moving consumer goods sector....
Graze #KnowAddedSugar
Snack brand graze has teamed up with the University of Glasgow to launch #KnowAddedSugar, an educational campaign which aims to grow awareness of the amount of sugar added to snacks and to help shoppers to make more informed choices. The scientifically verified...
British Made Vegan and Cruelty-free cleaning with Astonish #WhatBrandsDo
UK-based cleaning brand Astonish has launched a new cleaning product entirely made from natural ingredients. The Good One comes in a paste format and can be used on both gentle and stubborn tasks, from rusts and burnt on food residues, to trainers, glass, and tiles. ...
First Plant-Based Gut Health Yogurt Range #WhatBrandsDo
The Coconut Collab – a small British company creating plant-based yogurt and puddings using coconut – has launched what it claims is the UK’s first plant-based yogurt range dedicated to promoting better gut health. Each pot includes multiple strains of live cultures...
Warburtons New Bread Range In Paper Packs #WhatBrandsDo
Warburton’s has introduced a new range of health-orientated products to its portfolio called Seeds & Grains that will be available in recyclable paper packaging. The range will be wrapped in fully recyclable paper packaging which can be recycled via normal...
Wilton British Fragrance-Led Laundry #WhatBrandsDo
Wilton is on a mission to become a UK household name by elevating the household aisle with premium, fragrance-led, ‘worktop worthy’ products – without the eco compromise for consumers. Wilton’s British-made one-litre laundry liquids (Cedarwood and Jasmine) and fabric...
Weetabix collaboration with Lyle’s Golden Syrup #WhatBrandsDo
Weetabix has joined forces with another iconic brand, Lyle’s Golden Syrup, to launch a new sweetened HFSS-compliant version of the classic breakfast cereal.   The partnership between these two iconic products aims to tap into the ongoing demand for tasty, yet...
Stonegate launches its first vitamin enriched egg range #WhatBrandsDo
Stonegate Farmers, owner of the Clarence Court brand, has launched a new range of eggs fortified with vitamins. The enriched range has been created to help consumers boost their overall health and immunity and achieve their RDA through ‘a kitchen staple’. The new...
Nairn’s awarded Queen’s Award for Enterprise #WhatBrandsDo
Congratulations to Nairn’s, announced recently as a recipient of the Queen’s Award for Enterprise in International Trade in 2022. Renowned for being one of the highest official UK awards for British businesses, The Queen’s Awards for Enterprise recognise companies who...
Refillable Cleaning Brand Neat #WhatBrandsDo
Launched at the end of 2020, eco cleaning product start-up Neat has grown rapidly in 18 months following a DTC launch and more recent expansion into retailers. Founded by ex-Method & Ecover’s Head Of Design Ryan McSorley and Head Of Sales Strategy and Category...